5 Biggest Reasons To Invest In Email Marketing Today
Email marketing is one of the most effective digital strategies today. It has stood the test of time in an age where so many tech solutions quickly go obsolete. You may be wondering what makes it worthy of consideration when there are so many other ways to reach audiences online. Here are some reasons email marketing remains highly relevant in an ever-changing landscape:
1. It Has the Biggest ROI Among Marketing Channels
In terms of pure cost-effectiveness, no other marketing channels have email marketing beat. It doesn’t cost a lot to kick of this kind of campaign, and it has the potential to reach a return on investment of around forty-two dollars for every dollar spent. For minimal campaigns, you can even utilize free software. If not, you can still shell out very little and reach ten times more people than you would with social media.
2. It’s Very Easy to Build and Maintain
What steers certain people away from email marketing is the idea that it’s too complicated to set up. The reality is that it’s one of the easiest campaigns to kick off. This is because building an email list can be simpler. Because of all the services that require an email address, there are tons more email holders than social media users across platforms. Getting them to subscribe is easier since they are more likely to just join a list than follow a brand’s social media profile.
You’re also not likely to get a lot of unsubscribes if you provide relevant content regularly that doesn’t come off spammy. It’s also essential to keep your format easily readable and visually appealing.
3. Email Campaigns Are Easily Adjusted
The good thing about an email campaign is that it’s very flexible. If you find that your current efforts aren’t working out, you can easily alter them. All you have to do is edit your campaign to change how often you connect with subscribers and what you’re sending out. You can also sustain interest more effectively this way as you can monitor open rates.
4. Email Marketing Has the Highest Conversion Rate
At the end of the day, marketing is more than just letting people know you exist. The goal is to get consumers to make a purchase or transaction. Email marketing has historically had the most conversion rates in terms of advertising because anyone opening your emails is already more receptive to it.
Recipients trust the ads and are more open to clicking for a direct purchase because they are already familiar with your business and your presence in their inbox. Unlike other channels, what they get in their email feels less intrusive.
5. You Get Measurable KPIs
For any marketing campaign to be sustainable, you need to be able to measure your results. This is how you get insights that you can actually build from. With email marketing, you get clear results that show how many clicks you’re getting and measure the sales you’re generating. You also get a constant stream of data that informs you about buyer habits and ad performance.
Conclusion
Because of these benefits, email marketing remains one of the most viable digital marketing solutions for businesses. It can also easily integrate your other marketing solutions, such as SEO and social media management. If you’ve been skeptical about the effectiveness of this strategy, it’s the best time to bite. With the right strategy, finding your audience doesn’t need to be costly. This is where R.I.S.E. Online Marketing Strategies comes in. We support small businesses and underdogs as a full- suite digital marketing agency with strategic consulting in New York. Connect with us and engage your audience today!
