5 Tips To Help You Create Better Google Ads

Google Ads (previously known as Google Adwords), can help you promote and advertise your products or services when people try to search for keywords relevant to your brand. And if you are able to develop a great Google Ads strategy, then you’ll give your business a great boost in sales and you’ll be able to reach more potential customers online. Read on so you can understand how Google Ads can do that for you and how you can harness the benefits of this tool, followed by a few tips that can help you create an effective strategy for your campaigns.

The Benefits of Google Ads

There are a lot of benefits that Google Ads can give your business if you know exactly how to properly use them. Some of these benefits include:

● Drive traffic to your website

● Provide specific offers

● Reach a more targeted audience

● Get short-term results

How You Can Create An Effective Google Ads Strategy

With all the benefits that Google Ads can offer your business, you may want to jump in and create your very first ad right now. But before you do that, you need to understand that just like any other strategy, you need to plan it out and use these tips to ensure success:

1. Determine Your Goals and Your Target Market

When planning your ads, you need to first determine what your goals are and what you want to achieve. Once you know this, you’ll be able to focus your efforts. And because Google Ads offer diversity, you’ll find the best strategy you can use specifically for your business needs. If your goal is to increase conversions, your search keywords should be focused on areas related to purchasing. But if your goal is to boost engagement on your content, you can use keywords specifically for this information.

2. Choose the Right Campaign For Your Business

How do you determine which campaign is right for you? There are five types you can choose from.

● Search campaigns - This is the right campaign if you want your potential consumers to know about your products or services.

● Display campaigns - You can promote your business on Google Display Network and advertise your brand using blogs, Google news pages, and other websites such as YouTube or Gmail.

● Video campaigns - If you know that your potential customers consume a lot of videos, then you can find them using YouTube. You only have to pay when your potential customers view your ads for at least 30 seconds, interact with them, such as clicking a complimentary banner, a card, or your call to action.

● Shopping campaigns - You can show your products through an online marketplace. You’ll only have to pay for ads when your potential consumers click to see your local inventory or go to your website.

● Universal App Campaigns (UAC) - If your goal is to advertise your Android or IOS app on YouTube, Google Play, or Google Search, then app campaigns should be your main focus. This will allow you to get user interaction or get downloads.

3. Use Appropriate Keywords

Choosing the right keywords can help your brand gain the visibility and traffic you want. Your keywords should be intentional and related to what your users want to buy or know about.

4. Create Google Ads That Offer Value

You need to make ads to attract and entice your target audience while delivering your value proposition. Haphazard ads don’t sell; consumers want to know exactly what you can do for them.

5. Analyze and Optimize Your Campaigns

Once you publish your ads, you need to analyze your campaign results and optimize accordingly to make improvements. You also need to evaluate keywords along the way, adjust your budget, and make decisions to improve your ROI.

Conclusion

Google Ads has great potential in giving your business the right visibility, traffic, conversions, sales, and even an increase in your ROI, so long as you know how to effectively use and create your ad campaigns. RISE Online Marketing Strategies offers you tailored and customized Google Ads marketing strategies based on your target market and industry. We are here to help your business grow faster by providing you with the right Google Ads strategies unique to your market’s specific needs. Book your free consultation today!