How Apex Retreat Seminars Increased Their Revenue With RISE
FEATURED CASE STUDY: APEX RETREAT SEMINARS
Client: Apex Retreat Seminars
Industry: Continuing Education for Massage Therapists & Spa Professionals
Location: North Carolina (with a national reach through online courses)
Website:
www.apexretreatseminars.com
671%
Increase in ranking keywords
150%
Increase in revenue
Client Overview
Apex Retreat Seminars provides both in-person and online continuing education courses specifically tailored for massage therapists, spa professionals, and health practitioners looking to expand their offerings. Based in North Carolina, they serve a growing audience across the U.S. who are eager to stay certified, advance their skills, and offer more to their clients. Their business is rooted in both wellness education and the practical application of therapeutic techniques.
Objective / Challenge
- Increase class enrollment
- Improve visibility and brand recognition
- Address urgent issues with a broken WordPress website
- Transition to a more stable and scalable e-commerce platform
Strategy & Execution
The first step in supporting Apex Retreat Seminars was to resolve the emergency issues caused by their unreliable WordPress platform. We moved them to a new, stable e-commerce website that could support their business growth, offer a seamless user experience, and integrate automation features critical to their sales funnel.
We implemented automated abandoned cart emails to recover lost revenue and synchronized the new website with their existing email marketing system. Keyword research helped us identify low-competition, high-intent search terms for specific workshops, which we used to develop SEO content tailored to those offerings. This made it easier for users to discover and register for courses directly related to their needs.
Through close collaboration with the client, we regularly exchanged ideas and made frequent adjustments to the strategy. One of the key moments in our partnership was the realization that the client’s newsletter was their most powerful conversion asset. Rather than focusing solely on increasing direct sales from new traffic, we pivoted toward optimizing for newsletter sign-ups. The client's meticulously curated email content, built over time through trial and error, had extremely high conversion rates. By identifying this strength and adapting the marketing focus accordingly, we created a funnel that captured and nurtured leads more effectively.
Results (12 Months vs. Previous 12 Months)
- 76% increase in organic traffic
- 60% increase in direct traffic (brand recognition and return visits)
- 46% increase in user engagement time
- 150% increase in revenue
- 81.5% increase in returning visitors
- 671% increase in keywords ranking on search engines
Client Feedback
"RISE Online Marketing Strategies always delivers! They have supported us with multiple services for our businesses, from website design to marketing/SEO services and more. We highly recommend to our collegues and small business owners who are looking for someone reliable and trustworthy."
Key Takeaways
The most valuable insight came from stepping back and viewing the entire marketing picture. While the initial focus on SEO and organic traffic was successful in driving more visitors, the most critical driver of revenue turned out to be the email newsletter, which the client had expertly developed. By adjusting our goals midstream and concentrating on growing the email list, we were able to increase enrollments more efficiently. This experience emphasized the importance of being flexible and data-driven, and it highlighted the power of having a responsive, collaborative relationship with the client.
What’s Next
Looking forward, we plan to build more educational content around the modalities taught in the courses, demonstrating how they can be used to grow a therapist’s business. This content will continue to support SEO, increase visibility, and add further value for prospective students considering Apex Retreat Seminars as their education partner.
