About Us

Proudly Located in the Hudson Valley

Circular infographic on “The Market Leader Framework” with five numbered blue and red segments.

Clarity Before Commitment

Our Approach


Most marketing agencies sell services in pieces.

A website here. SEO there. Ads, content, social media, or complicated packages that leave small businesses overwhelmed, overspending, or unsure what is actually working.


At RISE, we do things differently.

We believe small businesses don’t become market leaders by doing more marketing. They become easier to find, easier to trust, easier to choose, and easier to scale when the right parts of their growth system work together.

That’s why we use The Market Leader Framework.


This framework looks at the five areas that determine whether your marketing can actually create momentum:

  • Positioning — Why should the market choose you?
  • Visibility — Can the right people find you?
  • Conversion — Do your visitors know what to do next?
  • Scalability — Can your business handle more demand without chaos?
  • Adaptability — Can your business adjust as the market changes?

Before we recommend more content, ads, SEO, or website changes, we identify where the real constraint is. Sometimes the issue is visibility. Sometimes the business is being found, but the message isn’t clear. Sometimes the website gets traffic but does not convert. Sometimes growth is being slowed by weak follow-up, unclear offers, or a system that cannot keep up.


From there, you get a clear path forward.

You can take the roadmap and implement it yourself, or have RISE help you build and improve the system through the RISE Market Advantage System. Either way, the goal is the same: smarter decisions, stronger foundations, and marketing that compounds instead of creating more noise.

  • No one-size-fits-all packages.
  • No inflated promises.
  • No guessing with your budget.

Just a connected growth system built around the right priorities, in the right order.

Because market leadership is not about doing everything.


It is about knowing what matters most, fixing what is holding you back, and building a system that can keep growing as the market changes.

Built For Smarter Growth

Why Choose R.I.S.E.


We find the constraint before adding more marketing

We don’t start by selling you more services. We look at what is actually holding growth back across positioning, visibility, conversion, scalability, and adaptability. Then we build the simplest path to improve what matters most first.


We build around priorities, not disconnected tasks

A website update, SEO campaign, ad strategy, or content plan only works when it supports the bigger system. Through the RISE Market Advantage System, every recommendation connects back to a clear business priority, so your marketing is not just active. It is aligned.


We adapt when the market changes

Search behavior changes. Ads get more expensive. Competitors shift. Buyers become more selective. That is why your marketing cannot be treated like a one-time setup. We monitor what is changing, adjust the strategy, and keep the system moving in the right direction.


You work directly with the person guiding the strategy

You are not passed through layers of account managers or generic support. You get clear communication, practical recommendations, and faster decisions from someone who understands the full picture of your business and marketing system.


We focus on useful results, not vanity metrics

Reports should help you make better decisions, not bury you in numbers. We focus on the signals that matter: better visibility, clearer messaging, stronger conversion paths, more qualified calls, and marketing that supports real revenue opportunities.


We design for real small-business constraints

Most small businesses do not have unlimited time, budget, staff, or bandwidth. Our approach is built around what can actually be implemented, maintained, and improved without creating more chaos behind the scenes.


We build momentum without locking you into confusion

The goal is long-term growth, but the work should stay useful no matter what direction your business takes. You get a clearer foundation, smarter priorities, and a system that can keep improving over time.



We keep it practical, focused, and built to compound

Creative ideas are only valuable if they can be executed and maintained. We bring strategy, problem-solving, and structure together so each improvement supports the next one.

Open sign on a business door

Owner-Led. Strategy-First

Meet Our Founder

Justin Conklin headshot

Justin Conklin

Founder & CEO

B.S. in Finance at Marist College

Time in Industry: 15+ Years

Specialty: Brand Positioning, Data Analytics, Website Design, Search Engine Optimization, Conversion Rate Optimization


Justin is the Founder & CEO of R.I.S.E., where he helps small businesses grow more efficiently through strategy-first marketing and practical, real-world execution. He’s known for bringing fresh ideas, clear direction, and high standards, so business owners can stop guessing, sharpen their message, and build a competitive edge that holds up as the market changes.

Testimonials

What Our Clients Are Saying

Absolutely fantastic. R.I.S.E. built our website from the ground up to our EXACT specifications. Whenever we were unclear on specifics, Justin was there to guide us through the process and make sure every question we had was answered clearly. We've gotten plenty of compliments on our website and it has verifiably brought us new business we never would have had before. Highly recommend all R.I.S.E. has to offer.

-Jared Oswald

Justin was very helpful, creative, attentive to what I wanted and able to bring my vision to life. He is accessible and always the one to answer any questions I had come up. Recommend Justin @ R.I.S.E. highly!!

-Kimberly Kish

Justin was great in helping me develop the personal online brand for my insurance business. He is innovative, patient, kind, and professional. I highly recommend him to help you bring your brand to the next level!

-Michelle Paolicelli

RISE Online Marketing Strategies always delivers! They have supported us with multiple services for our businesses, from website design to marketing/SEO services and more. We highly recommend to our collegues and small business owners who are looking for someone reliable and trustworthy.

-Fernanda Santiago